Hootsuite Social Media Trends 2024 List. If the platform is not a fit for your audience and your brand, you don’t need to be active there. Get detailed insights into your audience demographics, how they feel about your brand, and even where your biggest fans are from.

Almost all major platforms (except snapchat) have seen significant rises in the average user age over time, especially since 2022. Looking to map out your social media marketing approach for 2024?